Meet Rick King

Mentmii is pleased to announce the appointment of Rick King as its new Founding Partner. Rick joins Mentmii after an extensive search to support the company’s rapid growth aimed at fostering “real world” connections for the next generation.

With an MBA from Harvard Business School and a proven track record in digital marketing and subscription-based services, Rick brings a wealth of experience working with industry giants such as Showtime and Audible. His arrival marks a pivotal moment for the platform as it prepares for market expansion and the launch of its 2.0 product.

“Rick King’s background in digital media and strategic marketing is exactly what Mentmii needs as we expand our reach, enhance our offerings and build relationships with our investors,” said Mark Philip, CEO and Founder of Mentmii. “Having worked with Rick previously, I saw firsthand his talent for creating experiences that resonate deeply with audiences. We’re thrilled to bring his vision and expertise to Mentmii at such a transformative juncture.”

Mark and Rick’s working relationship began in 2018, when Rick recruited Mark and his team at Digitas to lead the JFK Library and Museum’s celebration of the 50th Anniversary of the Apollo 11 Mission. Together, they created the JFK Moonshot AR Experience, which captivated audiences globally and won a Gold Cannes Lion for its innovation in augmented reality.

Rick King shared his enthusiasm about joining Mentmii, saying, “This is an incredible opportunity to work alongside Mark again and bring Mentmii’s vision to a wider audience. Mentorship and youth development—and parents’ need for help to keep their kids off their digital screens all the time—these things have has never been more essential, and Mentmii’s innovative approach is inspiring. I’m excited to help drive its mission forward.”

2025 promises to be a transformative year for Mentmii, as the company prepares to expand further into Boston-area markets, launch its highly anticipated Mentmii 2.0 platform, and embark on its first fundraising round. With these initiatives, Mentmii is poised to solidify its role as the go-to solution for mentorship and youth development in today’s digital age.